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ARCHITECTURAL RENDERING IS THE 3D VISUALIZATION OF EXTERIOR AND INTERIOR OF BUILDINGS, HOUSES, TOWNHOUSES, RETAIL AND OFFICE CENTERS, AND OTHER ARCHITECTURAL STRUCTURES.

Human visual perception plays a huge part in decision making and it is always better if an architectural project is pleasant to the eyes. Architectural projects get approved and funded faster when architects make all revisions to designs before construction which would reduce costs and save time.

With photo-realistic 3D visualization of a project, new clients and investors are easily attracted from the earliest stages of construction process. This is because an effective 3D rendering makes a project more attractive and presentable.

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